AI for Marketing and Product Innovation by A. K. Pradeep & Andrew Appel & Stan Sthanunathan

Author:A. K. Pradeep & Andrew Appel & Stan Sthanunathan
Language: eng
Format: epub
ISBN: 9781119484097
Publisher: Wiley
Published: 2018-10-23T00:00:00+00:00

By 2020, 57% of business buyers will depend on companies to know what they need before they ask for anything. This means having solid prediction capabilities with your AI will be the key to keeping your customers.

– “2016 Connected Consumer,” Salesforce

Workarounds to Get the Job Done

A workaround is the heuristic bypassing of a known problem in a system, by way of adaptation or improvisation: in other words, a shortcut. Many workarounds will suffice well enough to get the job done, and some workarounds are as good as (or even better than) the “optimal” solution to the initial problem.

Most workarounds are seen as not only harmless, but critical for speeding up the process of certain tasks. Other workarounds are viewed as questionable, at best, as online data corruption can occur. In extreme cases, workarounds can even pose serious threats to data security management systems.

Still, workarounds are something most of us use from time to time, not only in the digital space, but everywhere. Workarounds represent the way that humans are naturally inclined to think. If a shortcut can be found, why not take it?

What’s more, increased speed is only one of the reasons people use workarounds. Another reason is privacy.

For instance, let’s say you want to view the information on a website, but first it wants to force you to give your name, phone number, email address, or any other personal info you may not wish to reveal. In this case, you can make up a fake name or phone number, just to access the site. That’s an example of a workaround – inputting dummy data to access a web page.

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